Lone Star College has released its 2021 fall TV campaign to encourage spring registration. The advertisements were produced by Hierarchy Advertising under the direction of the LSC Marketing and Communications Dept.
“We were looking for advertisements that would resonate with potential students and their families,” said Elisa Olsen, LSC Chief Marketing Officer. “We are very excited about the creative design and look forward to promoting all the benefits that Lone Star College has to offer to the community.”
The two, thirty-second ads are airing on KPRC-TV, KHOU-TV, KTRK-TV, KXLN-TV, KRIV-TV, KTMD-TV, C.N.N., The Weather Channel and Fox News Channel through Effectv (formerly Comcast). The ads began running Nov. 8 and are scheduled to continue through Jan. 24, generating an estimated 19,668,480 impressions.
“We are airing two different creative messages,” said Olsen. “One is directed toward spring enrollment and the second is aimed at community leaders to promote and enhance the Lone Star College reputation.”
In addition to the television ads, LSC has also purchased seven outdoor billboards to create greater brand awareness in its service area.
“People who watch television through streaming services such as YouTube, Hulu and Roku will also see our commercials,” said Olsen. “These digital platforms allow us to target viewers by network, genre and location.”
| LSC Student Recruitment Television Ad |
| LSC Stakeholder Television Ad |
Lone Star College offers high-quality, low-cost academic transfer and career training education to 93,000+ students each semester. LSC is training tomorrow’s workforce today and redefining the community college experience to support student success. Stephen C. Head, Ph.D., serves as chancellor of LSC, the largest institution of higher education in the Houston area and has been named a 2021 Great Colleges to Work For® institution by the Chronicle of Higher Education and ranked 35th in Texas in the Forbes ‘America’s Best Employers By State’ list. LSC consists of seven colleges, seven centers, eight Workforce Centers of Excellence, Lone Star Corporate College and LSC-Online. To learn more, visit LoneStar.edu.