Business Administration AAS: Marketing Specialization Area

The Business Administration AAS degree (AAS_BADM) is offered at LSC-CyFair, LSC-Kingwood, LSC-Montgomery, LSC-North Harris, LSC-Tomball, and LSC-University Park. For more information, please contact the Management and Marketing Department.

Visit the Business Management & Administration cluster page for similar careers.

Program Description

The business administration program prepares a diverse group of students to succeed as the future managers and leaders within our local communities. The program supports students’ needs to acquire skills that will allow them to establish a career and/or become more productive in their current organizations. We are particularly committed to helping students become professionals who are capable of thinking critically, working in teams, utilizing technology, performing research, making decisions, and communicating ideas effectively in a global economy.

An Associates of Applied Science (AAS) in Business Administration with varying specialty areas can be obtained at any of the LSCS campuses. Students interested in course work related to business management, human resources, or marketing, can simultaneously earn two valuable certificates while meeting the requirements for their AAS in Business Administration.

Focused on management and operational skills that are crucial to running a business. The program is designed to develop adaptability and competence in areas including: leadership, management, marketing, human resources, interpersonal communications, eCommerce, eMarketing, finance, project management, and sales.

The program emphases developing varied skills for a range of jobs, from entry-level work in business to movement into management. With a business administration background students can apply to almost any industry. Every organization needs people with management skills so the types of careers a student can pursue are virtually unlimited.

The AAS in Business Administration is awarded for successful completion of a common core of academic courses and a preset selection of business courses based upon your chosen specialty area.

The program offers three specialty areas: Business Management, Human Resources, and Marketing. The courses within each specialty area can be taken either as part of the degree program or to satisfy the requirements for a Level Two Certificate. Required credits of the Level One and Level Two certificate programs can be applied to the AAS degree's requirements.

The AAS in Business Administration will transfer to several four-year universities into most commonly a Bachelors of Applied Science degree. Contact a business faculty member at any of the LSCS colleges to obtain specific information.

First Year Credits

First Semester Credits

Course Number Title Credits
BUSI 1301 Business Principles 3
BMGT 1327 Principles of Management 3
BMGT 1309 Information and Project Management 3
BMGT 2303 Problem Solving & Decision Making 3
HRPO 1311 Human Relations 3

TOTAL Credit Hours for First Semester:

15

Second Semester Credits

Course Number Title Credits
BCIS 1305 Business Computer Applications 3
SPCH 1321 Business and Professional Communication 3
MRKG 1311 Principles of Marketing 3
MRKG 1302 Principles of Retailing 3

TOTAL Credit Hours for Second Semester:

12

Third Semester Credits

Course Number Title Credits
MRKG 1301 Customer Relationship Management 3
MRKG 2333 Principles of Selling 3

TOTAL Credit Hours for Third Semester:

6

Second Year

First Semester Credits

Course Number Title Credits
BUSI 1307 Personal Finance 3
MRKG 2312 e-Commerce Marketing 3
MRKG 2348 Marketing Research & Strategies 3
MRKG 2349 Advertising & Sales Promotion 3

TOTAL Credit Hours for First Semester:

12

Second Semester Credits

Course Number Title Credits
MRKG1 2380 Co-op Business Marketing Management I 3
MRKG1 2388 Internship - Business & Marketing Management  
Elective2   Math Elective 3
Elective3   Humanities/Fine Arts Elective 3
ENGL 1301 Composition & Rhetoric I 3
ECON 1302 Microeconomics 3

TOTAL Credit Hours for Second Semester:

15

Total Credits

TOTAL Credit Hours for Business Administration AAS (Marketing Specialization):

60

  1. Capstone Course
  2. Suggested math elective, Math 1314 College Algebra. Students must meet TSI requirements. See LoneStar.edu/TSI for details.
  3. See AAS degree requirements for course options
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